Real Estate Website
Development in Pune
Infiscroll builds property websites in Pune from ₹20,000: searchable listings, enquiries routed where somebody answers them. This page covers what the rest of the market does not: whether you need a project site or a broker site, and the RERA registration number an advertisement has to carry.
First question
Project site or broker site?
A project website carries one development and dies when the last unit sells; a broker website carries many properties it does not own and has to keep earning traffic for years. Those are two different builds with two different lifespans, and the ranking set sells them as one product: the word broker appears once across all six pages, in passing.
A project site is a launch asset. It carries the plans, the approvals, the configurations, the registration details and heavy media, and it is judged on how many site visits it books in the months around launch. Its content barely changes and then stops mattering entirely.
A broker or channel-partner site is a search asset. It carries inventory that turns over constantly, none of which it owns, and it is judged on whether it still brings enquiries in year three. Its content changes weekly and its structure has to survive that.
Buying the second when you needed the first is how a developer ends up with a portal nobody updates after handover. Buying the first when you needed the second is how a broker ends up rebuilding in eighteen months.
Straight answer
What must a project website show?
For a registered project, the RERA registration number belongs on the website, because an advertisement of a registered project has to carry it. The requirement comes from the Real Estate (Regulation and Development) Act, 2016; in Maharashtra the authority is MahaRERA. A project website is an advertisement in the ordinary sense of the word, and it is usually the first one a buyer sees.
The finding that makes this worth a section rather than a footnote: the word RERA appears nowhere across the six pages ranking for this search, and nowhere in Google’s own AI Overview on it either. An entire supply side is selling property websites in Maharashtra without mentioning the one thing the law puts on them.
What follows practically is a short list the site carries: the registration number, the approved plan and configuration details as registered, the carpet-area basis the pricing is quoted on, and whatever disclaimers the developer’s own advisers supply. The rule of thumb we work to is that the website should reflect what the registration says rather than what the brochure says, because the two drift and only one of them is filed.
This states the requirement rather than advising on it. Positions differ by project and by stage, and the developer should confirm theirs with whoever handles their compliance before the site goes live.
Search
What does a property search actually have to do?
Filter by locality, budget and configuration. In that order, because that is the order a buyer decides in. Google’s own summary of this market names the localities buyers actually type, listing Baner, Hinjawadi and Kharadi, which is a better guide to filter design than any feature list.
On media, the market treats 3D walkthroughs and drone video as features to buy and they are better treated as a decision. They earn their cost on a project still under construction, where there is nothing to visit and the walkthrough is the only way to stand in the flat. On ready inventory a buyer can see this weekend, the same budget spent on honest photography and a clear site-visit booking will do more.
The EMI calculator is worth including and worth being honest about: it is cheap, buyers expect it, and it functions as a lead-capture device rather than as financial advice. Building it is a day; presenting it as anything more than an estimate is not.
Enquiries
Where does an enquiry go?
A property enquiry that lands in an inbox is usually a lost enquiry, because site visits are booked by telephone within the hour. Google’s summary of this market names CRM integration as an essential component, and it is right for the wrong reason: the point is not the software, it is that somebody has to be holding the enquiry while the buyer is still interested.
Three destinations, in descending order of how well they work. A CRM the team already runs, so the enquiry is assigned and chased. Shared WhatsApp or a phone rota where there is no CRM, which is unglamorous and beats email. And email as a fallback, which should exist and should not be the plan.
The boundary is worth stating: we connect the website to a CRM a client already has. Choosing or building one is separate work. Custom software if it genuinely has to be built, though for most Pune developers it does not.
Maintenance
Who updates the listings?
On the ₹30,000 CMS tier the team edits listings, prices and availability itself; on the ₹20,000 static tier we do it on request. 0 of the 6 ranking pages raise the question, and in this industry inventory turns over faster than anybody plans for at launch.
A portal still advertising a sold unit wastes two things at once: the enquiry, and the caller’s trust in everything else on the page. It is also the failure that compounds, because the same buyer now doubts whether the availability shown on the other six units is real.
The version that holds up: one person owns inventory status, and sold is a state the site can display rather than a page that quietly disappears. A sold-out project that says so reads as a project that sells.
The floor
What features does a property website need?
Five of the six ranking pages publish roughly this list and Google’s own summary leads with it, which makes it the floor rather than a differentiator. Getting found in locality searches is separate work: local SEO in Pune.
Cost
What does a real estate website cost in Pune?
₹20,000 for a 10-page site and ₹30,000 for the CMS tier where the team edits its own listings. Both exclude GST and are starting prices for the scope beside them on our pricing page.
For context, and according to Google’s own summary of this market, real estate website development in Pune runs from ₹12,000 to over ₹1.5 lakh, and splits the market into budget template portals at ₹12,000 to ₹25,000 and full-service builds above that. Our two tiers sit across that line deliberately: a template portal is a listings theme somebody else designed, and a project site is a launch asset with approvals, media and registration details in it. Which one a business needs is the question the first section on this page exists to answer.
FAQ
Real estate websites: questions answered
Six questions come up on almost every property enquiry: project site or broker site, whether the site needs a RERA number, what a property search must do, where enquiries go, who removes a sold listing, and what it costs.
Is this a project website or a broker website?
They are two different builds. A project site carries one development (plans, approvals, configurations, registration) and its job ends when the last unit sells. A broker site carries many properties it does not own, its inventory turns over weekly, and it has to keep earning search traffic for years.
Does a property website need a RERA registration number?
For a registered project, yes. An advertisement of a registered project has to carry it, under the Real Estate (Regulation and Development) Act, 2016, with MahaRERA as the authority in Maharashtra. The site should also reflect the approved plan details and the carpet-area basis as registered. Confirm your own position with whoever handles your compliance; this states the requirement rather than advising on it.
What should a property search let buyers do?
Filter by locality, budget and configuration, in that order, because that is the order buyers decide in. 3D walkthroughs and drone video earn their cost on projects still under construction, where there is nothing to visit; on ready inventory the same budget does more spent on honest photography and a clear site-visit booking.
Where should enquiries go?
Into a CRM if the team already runs one, into shared WhatsApp or a phone rota if not, and into email only as a fallback. A property enquiry that sits in an inbox is usually lost, because site visits get booked by phone within the hour.
Who removes a listing when the unit is sold?
On the ₹30,000 CMS tier your team does; on the ₹20,000 static tier we do, on request. A portal still advertising a sold unit wastes the enquiry and the caller's trust in every other listing on the page. 'sold' is a state the site should show rather than a page that quietly disappears.
What does a real estate website cost in Pune?
₹20,000 for a 10-page site and ₹30,000 for the CMS tier where your team edits listings, both excluding GST. Google's own summary of this market puts real estate websites in Pune at ₹12,000 to over ₹1.5 lakh, split between budget template portals at ₹12,000–₹25,000 and full-service builds above that.
One project, or a portfolio you keep adding to?
Two things make a first message useful: whether this is one development or ongoing inventory, and whether a CRM already holds your enquiries.
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